Wikipedia defines Pinterest as:
“a visual discovery tool that people use to collect ideas for their different projects and interests. People create and share collections (called “boards”) of visual bookmarks (called “Pins”) that they use to do things like plan trips, develop projects, organize events or save articles and recipes.”
Any site with photos and a URL address can be pinned on a Pinterest Board. Doing a quick search on “vision therapy” will reveal a variety of pins from around the world. Photos and videos can be pinned easily from any website. COVD has boards for specific areas of therapy such as fine motor development and research on the efficacy of vision therapy.
How does COVD use Pinterest to spread the word about vision therapy?
Many of our pins come from doing searches on keywords within Pinterest itself. Simply running a search for terms such as “vision therapy”, “optometry”, and even “strabismus” or “amblyopia”, will reveal hundreds of pins. When you complete a search, you will be given the option to repin the pins you find on those subjects. You can then create boards with pins related to the topics you choose. These boards will work for you in a number of ways. First off, they will show those who find your boards that vision therapy treatments are not as “outside the box” or “alternative” as some would believe. Secondly, it will provide potential patients with an idea of how their therapy goals will be attained; lastly, they will help potential patients find your services be use of the location settings Pinterest provides.
In addition, we use Google Alerts which sends an email whenever something new has hit the internet with the term “vision therapy”. A careful read of the article most often leads to a pin of that article onto one or more COVD Pinterest Boards. Pins are also gleaned from Facebook and Twitter posts. Below you will find a sample of our 46 boards containing over 3300 pins!
Create boards with pins that are designed to appeal to many different audiences.
Most people reading this article have the shared interests of vision therapy and social media. Your boards can be built to reflect those interests, while drawing in the interests of parents of special needs children, teachers, pediatricians, occupational therapists and more. You will most certainly want to have boards that highlight vision therapy in general and your practice specifically. You will also want to showcase your work with boards that appeal to a wider variety of pinners. For example, a board entitled Gross Motor Activities will draw in a great number of Pinterest users, who may have never heard of vision therapy. Your descriptions will include links back to your practice website and an explanation of the link between gross motor development and efficient eye movement.
Use images that are high quality and full of color.
Start with photos from your offices website. Only images that are at least 100 x 200 pixels (or 200 x 100 pixels) are considered pinnable by Pinterest. The best images for mobile devices are tall while photos that are 600 pixels wide look amazing on laptops and larger tablets. Keep in mind that all pins are tied to images; therefore, your website and blogs needs to contain a variety of high quality images that are copyright free.
Post some of your best pins onto several boards.
When you think about it, all vision therapy pins can also fit onto boards for education, neurology, and child development. There is no reason why your pins cannot be repinned to several boards over a period of time. Remember what potential patients may be searching for on Pinterest as they browse. Perhaps your office may want to be listed as a resource for ADD or ASD? If your office treats patients with post-concussion syndrome, traumatic brain injury, or stroke, why not create boards with these tittles so that patients and caregivers may find your services.
Add a pin button to your blogs and websites.
Many website designers know how important it is to add Facebook and Twitter buttons on the sites they design be sure to let your developers know that you can also be reached on Pinterest. You may find links to these buttons from the Pinterest Business Centre at http://business.pinterest.com/.
Finally, take the time to check the source of the pins which are not your own.
If you click on a pin and it pulls up a source that is not the original, leave it alone. Also, it is important to give credit to the original source from which the pin came. If you are repinning from a blog, be sure to link back to the original piece.